Search Engine Optimization (SEO) is the process of selecting the most relevant targeted keyword phrases related to your site and ensuring that these rank your site highly in search engines so that when someone searches for specific phrases, your site appears at the top of the results.
It entails fine-tuning the content of your website.
Fine-tuning the HTML and Meta tags, as well as a suitable link-building strategy.
Google, Yahoo, MSN Search, AOL, and Ask Jeeves are the most popular search engines.
Search engines keep their methods and ranking algorithms hidden in order to be credited with finding the most valuable search results and to prevent spam pages from clogging those results.
A search engine may use hundreds of factors to rank listings, and the factors themselves, as well as the weight each carries, may change on a regular basis.
Algorithms can differ so greatly that a webpage that ranks #1 in one search engine may rank #200 in another.
To be listed, new sites do not need to be “submitted” to search engines.
A simple link from a well-known site will direct search engines to the new site and begin spidering its contents.
It can take several days, if not weeks, for all of the major search engine spiders to begin visiting and indexing the new site after referring a link from such an established site.
If you are unable to conduct keyword research and selection, as well as work on your own search engine ranking, you may want to hire someone to assist you with these issues.
Companies that specialize in search engine marketing and promotion will examine your site’s strategy and make recommendations to improve your search engine ranking and website traffic.
If you prefer, they can also provide ongoing consultation and reporting to monitor your website and make editing and improvement recommendations to keep your site traffic flowing and your search engine ranking high.
Normally, your search engine optimization experts collaborate with your web designer right away to create an integrated plan that takes into account all aspects of design at the same time.
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