Email Marketing is targeted
At the end of the day, Email Marketing helps me help the people on my list easier. I can segment that list into different areas of interest and provide the right content to the people who want it. I don’t want to serve apples to the banana lovers crowd. They won’t buy them or care about them.
Email Marketing is shareable
Making money online comes down to reach at the end of the day.
How many eyeballs can you get your content and offers in front of that actually care about that specific thing?
With email, it is the easiest thing in the world for someone to forward an email to a friend. That can explode your reach and help build your brand exponentially if you’re smart about your emails.
Email Marketing increases Brand Awareness
Each email sent will expose your audience to you and what you are doing (your business and your brand). Staying on top of your audience’s mind by sending those emails out regularly helps define you as the guy who can solve a specific set of problems. When they have those problems they will think of you automatically. It results in higher conversion rates and more revenue.
Email Marketing is Measurable
There are not a lot of things that are as measurable as email.
You can easily gain insights about your audience’s behaviors and interests, what they are more responsive to and less responsive to. What subject lines are getting higher open rates, what email copy is producing more click-through. It’s all extremely measurable with email. Bottom line is, again it equals higher conversion rates, quicker adjustments, and more revenue.
Email Marketing is cost-effective
- No print costs
- No postage rates
- No advertising rates.
After your initial time and investment of putting those leads on your email list, you are only paying for your autoresponder. Email marketing is as affordable as marketing gets and it’s one of the most powerful marketing strategies you have.
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