When creating a list of emails it is important to know the difference between a normal home page and a landing page.
The Main Purpose of a Landing page is to capture leads and is also known as a Lead Capturing Page.
You can also use a squeeze page for the purpose of capturing leads, a squeeze page is usually a short one-pager with a capture form and a Compelling headline and subheadline, whereas a good Lead capture page will be more informative and will focus on a single idea and one call to action, this can be to get the visitor so sign up to a newsletter or to buy a product or service.
So what is important to know about landing pages?
All the successful marketers use Landing Pages. If you want to sell a product on the Internet. Rather than relying on sidebar opt-in forms and unfocused pages, you will want to use a Landing Page that conveys one single idea and one call to action.
Another important takeaway from this introduction to landing pages is that each landing page contains the same components and is focused on a SINGLE goal, converting the visitor into a subscriber or buyer.
These components are as follows: a sign-up form (or sales prompt), a brief or lengthy introduction, a photograph of the list’s/owner, the list owner’s signature on the product, and a call to action (or multiple calls to action).
Testing is the only way to determine which model will work best for you. While many will boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), those who use lengthy, thorough, and compelling copy will boast a high conversion rate.
The landing page system is a uniquely powerful system that allows you to profit from multiple streams. This article will briefly discuss some of those different streams, and how you can manipulate them.
Let’s start with the landing page itself: all traffic is directed to it. It will then present you with a number of options based on the information you have provided. Many marketers recommend that your landing page always include an opt-in form. Others will argue that it should be nothing more than a sales page.
Whether it’s a free newsletter or a product for sale, the landing page system you create should include a one-time offer, which will compel them to take action subscribe, buy, etc.
Once they subscribe or buy, the landing page system you create should redirect them to a thank you page, giving you more opportunities to upsell. One simple way to upsell is to include advertisements for related affiliate products or your own products on your thank you page. Again, you should make a one-time offer to them.
If you haven’t already asked them to join your mailing list, this is the place to do it on your thank you page. Once they are opt-in to your list, you now have a whole new revenue-generating option to use in conjunction with the landing page system.
Selling ad space in your newsletter or e-zine is one such option. The more people who read your newsletter, the more you can generally charge for ad space; however, you should avoid overselling your list to ensure your advertisers make money.
Your next option is to become an affiliate for a product.
You can tell your subscribers that someone has just created a fantastic product, and you can offer it to them via an affiliate link. You might even consider using other products that have bonuses to give them something extra.
The final and most profitable way to generate revenue from your newsletter is to create and sell your own products to them.
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