Before you begin building your landing page, you’ll need a few things to a) make your offer actually have a point and b) make the creation of your landing page easier.
An autoresponder is something you absolutely must have before you begin.
You’re throwing away potentially large sums of money if you don’t use an autoresponder.
Rather than building a relationship with customers and potential customers and giving yourself the opportunity to try future upsells, you allow them to leave and never return.
You will need to have an actual offer that people want to buy in addition to an autoresponder.
You might want to create a product, such as an E-Book or software.
If you lack the necessary skills, you can always hire a professional to do it for you via Elance.com or Guru.com.
You’ll then want to either sell this product and try to get subscribers from your thank you page, or you’ll want to get subscribers by giving the product away for free (which is what many Internet marketers now do).
A check-out service is also something you must have before you begin.
You might want to think about Paypal, Click Bank, or 2 Check Out.
All of these services will allow you to complete transactions in a timely manner.
A set of graphics, which typically includes a graphic header, a check-out button, background wallpaper, and a half-decent picture of yourself, is also required before you begin.
You can most likely provide a photograph of yourself, but you may want to hire a professional to do the rest.
Another thing you’ll need before you can start working on your landing page is a way to create a realistic signature.
http://www.vletter.com is probably your best bet, but if you’re on a tight budget, you could just use a word processing program.
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